Since the VH1 Hip Hop Honors, many have asked, “when will female rappers ever unite again?”. The decreasing number of female rappers has been a topic for some years now. When Nicki Minaj burst onto the scene, there were many who cited her as the reason for the revival of female rappers. Yet, many have often criticized the media and the music industry for allegedly over-crediting Minaj, stating that there should be more female rappers nominated and/or awarded. While I would love to see more female rappers get recognition, you can’t deny that a part of the reason why Nicki Minaj is the only female rapper being awarded is because we, as consumers, don’t truly support female rappers. With that being said, I want to bring forth to you, Jovan.
1/3 Filmmaker, 1/3 Photographer, and 1/3 Emcee as she describes herself. Hailing from the south side of Chicago by the way of Minnesota, Jovan is a mixture of a breath of fresh air and a vintage feel good vibe. Citing Missy Elliott, Eminem, Busta Rhymes, Lauryn Hill, and Nitty Scott as some of her major influences, Jovan uses her music to talk about current issues within society and the black community. She always uses her talents as a photographer and a filmmaker to director her own videos and creates her own album artworks.
While still in college at Columbia College Chicago, Jovan released numerous singles and freestyles before releasing her 2012 EP, Realize. Since then, Jovan has released another EP, Only the Beginning, performed across the country, and has worked on a variety of films and YouTube videos that have gained its own popularity.
This year, Jovan has released her third EP, Conscious. Tackling issues such as women’s self-esteem, the need for social media attention and black youth, Jovan uses Hip Hop to challenge other women to look at themselves and find the true value in themselves. Jovan also uses Hip Hop to unite women, especially female rappers.
As she mentioned in her recent Snapchat story, Jovan would love to collaborate with other female rappers. As her latest EP is getting a lot of attention on social media, it is possible Jovan’s music can inspire other female rappers to collaborate with each other, maybe even with the Chicago MC.
Check out Jovan’s new EP now!