Nike has been a force in the shoe and fashion industry. Since 1964, the shoe company has delivered quality athletic shoes with styles and colors ahead of its time. The Nike Air Max was no different; released in 1987, the technology behind the shoe blew people’s minds, using air cushions for the support of the foot. 31 years later, the Air Max is still one of the most popular Nike shoe lines and the anticipation for the line is still relevant to this day.
As a Nike fanatic myself, I was eager and joyous about the celebrations based around this shoe line, and what's coming about this weekend.
This weekend Chicago kicked off its Celebrate Air festivities. The four-day event started Friday afternoon with a party at Nike’s downtown Chicago flagship store. With DJ Manti and DJ Skoli on the 1’s and 2’s, the crowd and shoppers alike were able to turn up while looking at the latest collection of Nike Air Max. Nike+ members were able to get a free gift with a pair of Nike Air Max shoes, while they were also able to enjoy some activities including designing their own shoes and adding it to the Nike Air Max wall.
Guess were also treated to free bubble tea and a living painting by artist P. Scott, who’s graffiti-inspired depictions of the famous Nike Air Max shoe caught everyone’s attention.
Nike’s Celebrate Air festivities continue until March 26, with activities at their downtown and south side location. For more info, check out nike.com/Chicago.